NEWS

CHEFS ARE BRANDS

Press Release January 5, 2010

New Year lists of the top celebrity chefs in the world,
compared with world famous brands.

 

Today brands are built mostly through television. Few brands get as much television exposure as celebrity chefs. This allows chefs to be built up even without a restaurant, and those who do have a restaurant realize quickly there is much more in television, sponsorships, and cookbooks. For the Paris Cookbook Fair, February 12-15, a list of the international celebrity chefs compared to brands and famous people has been prepared. The numbers are taken from the article traffic statistics of Wikipedia in English in December 2009. Anyone can do the same:

Todlbox-special pages

Wiki-data-tools statistics

Article traffic statistics

According to Jimmy Wales, founder of Wikipedia, more than 340 million people use Wikipedia every month. This is the audience of  a third of the internet connected world every month. It is free, you can use the information in Wikipedia in any way you want. It is free of charge, free of advertising, spreading knowledge everywhere, and keeps growing. It is supported entirely by donations. Its mission is to give free access to the sum of all human knowledge.

Wikipedia is in fact the most gigantic poll ever dreamed by politicians, corporations or the media. The data can be used by brands in their marketing research, at no cost, except maybe welcomed donations. The most intriguing results of the lists compiled for the Paris Cookbook Fair is that they confirm in general the rankings in other sector studies and polls. The question is to compare now apples and oranges, politicians, brands, chefs, generic products, with everything else in the 3.140.000 articles in English.

There are lists of chefs, food VIPS, and brands.

1.- Top 28 World Celebrity Chefs

2.- Top Foreign Celebrity Chefs

3.- US Celebrity Chefs

4.- UK Celebrity Chefs

5.- French Celebrity Chefs

6.- Foreign Celebrity Chefs

7.- Brands – Youtube to Alain Ducasse

8.- Brands – Slow Food to Richard Juhlin

9.- Publishing

10.- Drinks

For information:
Edouard Cointreau, President
Paris Cookbook Fair
www.cookbookfair.com

1. WORLD TOP 28 CELEBRITY CHEFS

  • Julia and Julie are first because of their film which is news.
  • Gino D’Acampo made headlines and got in trouble for cooking a rat on television.
  • Padma Lakshmi is in the news for the announcement of her pregnancy.
USA-Julia Child 479830
USA-Julie Powell 138621
UK Gino D'Acampo 135489
USA-Padma Lakshmi 124344
UK-Gordon Ramsay 94630
UK-Nigella Lawson 80797
USA-Anthony Bourdain 69760
UK-Jamie Oliver 53099
USA-Martha Stewart 51546
USA-Bobby Flay 45566
USA-Giada De Laurentiis 42933
USA-Rachael Ray 42768
USA-Paula Deen 33798
UK-Heston Blumenthal 27557
USA-Cat Cora 24945
USA-Mario Batali 22951
USA-Emeril Lagasse 20625
USA-Thomas Keller 18624
UK-Marco Pierre White 18395
UK-Delia Smith 16632
Spain-El Bulli 16275
Uk- OZ Clarke 13020
USA-Wolfgang Puck 12075
USA-Tyler Florence 11699
UK-Hugh Fernley-Whitingstall 11330
USA-Daniel Boulud 11329
USA-Rick Bayless 10704
France-Alain Ducasse 8069

 

For information:
Edouard Cointreau, President
Paris Cookbook Fair
www.cookbookfair.com

2. TOP FOREIGN CELEBRITY CHEFS

NO UK, NO US

CELEBRITY CHEFS AND FOOD VIP

France-Le Cordon Bleu 17231
Spain-El Bulli 16275
Italy-Slow Food 8389
France-Alain Ducasse 8069
France-Bocuse d'Or 7123
France-Paul Bocuse 6485
France-Bernard Loiseau 3236
India-Sanjeev Kapoor 1946
France-Pierre Gagnaire 1930
France-Guy Savoy 1832
Canada-Anne Olson 1548
Australia-Neil Perry 1466
Australia-Kylie Kwong 1343
Ireland-Darina Allen 1181
Germany-Alexander Herrmann 1120
Australia-Bill Granger 1067
South Africa-Jeremy Mansfield 1054
Canada David Adjey 1047
Australia-Donna Hay 1018
Spain-Ferran Adria 1014
Italy-Carlo Petrini 990
Norway-Geir Skeie 889
Norway-Andreas Viestad 869
France-Guy Martin 868
Canada-Anthony Sedlak 845
Japan-Harumi Kurihara 765
France-Trish Deseine 665
France-Michel Bras 639
France-Paul Haeberlin 615
Finland-Sara La Fountain 603
Australia-Maggie Beer 552
Canada-Chris Knight 551
Australia-Stephen Downes 541
Peru-Gaston Acurio 528
Canada-Christine Cushing 506
Spain-Santi Santamaria 420
Malaysia-Chef Wan 412
Germany-Eckart Witzigmann 348
France-Ginette Mathiot 345
France-Cyril Lignac 329
Ireland-Conrad Gallagher 319
France-Marc Veyrat 307
Spain-Juan Mari Arzak 299
Ireland-Nevin Maguire 291
Germany-Johann Lafer 286
Brazil-Alex Atala 283
Australia-Tetsuya Wakuda 281
Germany-Alfred Biolek 276
Spain-Martin Berasategui 272
Canada-Ruth Ozeki 237
Australia-Dorinda Haffner 234
France-Herve This 227
Spain-Carme Ruscalleda 224
Sweden-Mathias Dahlgren 215
Australia-Staphanie Alexander 197
Cyprus-Georgios Georgiou 190
France-Alain Senderens 187
Germany-Heinz Winkler 168
Spain-Simone Ortega 166
Sweden-Tina Nordstrom 161
Bangla Desh-Shawkat Osman 148
Sweden-Richard Juhlin 139
France Georges Blanc 124
Ireland-Denis Cotter 113
France-Michel Guerard 109

 

For information:
Edouard Cointreau, President
Paris Cookbook Fair
www.cookbookfair.com

3. US CELEBRITY CHEFS

Julia Child479830
Julie Powell138621
Padma Lakshmi124344
Anthony Bourdain69760
Martha Stewart51546
Bobby Flay45566
Giada De Laurentiis42933
Rachael Ray42768
Paula Deen33798
Cat Cora24945
Mario Batali22951
Emeril Lagasse20625
Thomas Keller18624
Wolfgang Puck12075
Tyler Florence11699
Daniel Boulud11329
Rick Bayless10704
Eric Ripert7199
Alice Waters6429
Graham Kerr5038
James Beard5001
Jean Georges Vongerichten 3648
Madhur Jaffrey3576
Grant Achatz 3417
Sandra Lee3386
Marcus Samuelsson3292
Danny Meyer3120
Jeffrey Steingarten3017
Martin Yan2895
Mark Bittman2601
Ree Drummond2582
M.F.K.Fisher1722
Susur Lee1472
Michael Mina 1404
Elizabeth Falkner 1359
Craig Claiborne 1174
Mark Kurlansky1002
David Rosengarten906
Mireille Giuliano741
Jacques Pepin695

 

For information:
Edouard Cointreau, President
Paris Cookbook Fair
www.cookbookfair.com

4. UK CELEBRITY CHEFS, FOOD WRITERS, VIPS

Gino D'Acampo is top news for getting in trouble for cooking a rat on television

Gino D'Acampo135489
Gordon Ramsay94830
NigellaLawson80797
Jamie Oliver53099
Heston Blumenthal27557
Marco Pierre White18395
Delia Smith16632
Oz Clarke13020
Hugh Fernley-Whittingstall11330
Rick Stein6558
Jean-Christophe Novelli6179
Ainsley Harriott5167
Raymond Blanc4900
Tom Parker Bowles4570
Gary Rhodes3613
Levi Roots3393
Rachel Allen3008
Michel Roux2929
Angela Hartnett2553
Marcus Wareing2481
Elizabeth David2442
Antonio Carluccio2220
James Martin1988
Jancis Robinson1379
Michael Broadbent1308
Ching-he Huang1096
Ken Hom1032
Giorgio Locatelli1000
Valentine Warner803
Nick Nairn774
Anjum Anand742
Sophie Grigson719
Jane Grigson638

 

For information:
Edouard Cointreau, President
Paris Cookbook Fair
www.cookbookfair.com

5. FRENCH CELEBRITY CHEFS

Le Cordon Bleu17231
Alain Ducasse8069
Bocuse d'Or7123
Paul Bocuse6485
Bernard Loiseau3236
Muriel Barbery2658
Rabelais2560
Pierre Gagnaire1930
Guy Savoy1832
Escoffier1138
Guy Martin868
Alain Chapel718
Trish Deseine665
Michel Bras639
Paul Haeberlin615
Curnonsky523
Anne Willan374
Cyril Lignac329
Marc Veyrat307
Patricia Wells293
Herve This227
Alain Senderens187
Georges Blanc124
Brillat-Savarin116
Michel Guerard109

 

For information:
Edouard Cointreau, President
Paris Cookbook Fair
www.cookbookfair.com

6. FOREIGN CELEBRITY CHEFS, FOOD WRITERS, VIPS BY COUNTRIES

AUSTRALIA

Neil Perry1466
Kylie Kwong1343
Bill Granger1067
Donna Hay1018
Maggie Beer552
Stephen Downes541
Tetsuya Wakuda 485
Stephanie Alexander197

BANGLA DESH

Shawkat Osman148

BRAZIL

Alex Atala283

CANADA

Anna Olson1548
David Adjey1047
Anthony Sedlak845
Chris Knight551
Christine Cushing506
Ruth Ozeki237

CYPRUS

Georgios Georgiou190

FINLAND

Sara La Fountain 603

GERMANY

Alexander Herrmann1120
Eckart Witzigmann348
Johann Lafer286
Alfred Biolek 276
Heinz Winkler 168

INDIA

Sanjeev Kapoor1946

IRELAND

Darina Allen1181
Conrad Gallagher 319
Neven Maguire 291
Denis Cotter113

ITALY

Carlo Petrini990
Heinz Beck 90

JAPAN

Harumi Kurihara 765

MALAYSIA

Chef Wan412

NORWAY

Geir Skeie889
Andrew Viestad869

PERU

Gaston Acurio528

SOUTH AFRICA

Jeremy Mansfield1054

SPAIN

El Bulli16275
Ferran Adria1014
Santi Santamaria 420
Jose Andres357
Juan Mari Arzak299
Martin Berasategui272
Carme Ruscalleda 224
Simone Ortega 166

SWEDEN

Marcus Samuelsson3292
Mathias Dahlgren 215
Tina Nordstrom161
Richard Juhlin139

 

For information:
Edouard Cointreau, President
Paris Cookbook Fair
www.cookbookfair.com

7. BRANDS - YouTube TO   ALAIN DUCASSE

YouTube1829230
Facebook1238079
Wikipedia941757
Google770221

 

Barack Obama615173
Julia Child479830
Twitter309867
Microsoft260975
Amazon258888
Winston Churchill200464
Pope Benedict XVI168130
Eiffel tower138621
Pope John Paul II138564
BMW123975
foie gras106531
Gordon Ramsay94830
BBC94264
Sony93708
Ferrari88433
Bank of America84869
truffle82284
Volkswagen78262
American Airlines78218
Boeing70393
Goldman Sachs70370
Louis Vuitton69729
Porsche67595
Red Bull67360
United Airlines66595
Nicolas Sarkozy66463
Honda64291
Ikea62214
Brigitte Bardot60201
Louvre57589
Yahoo56421
Charles de Gaulle55275
Guinness55234
Michelin Guide54453
Airbus54271
Gucci53315
Jamie Oliver53099
Victor Hugo53011
Chanel52284
Air France48004
Continental Airlines47621
Forbes46828
HSBC46091
Fiat46049

 

Pinot Noir41951
Chrysler40480
Hennessy38554
Smirnoff35151
Samsung33972
Asterix33526
Chardonnay31592
New York Times31491
Associated Press30666
Opel30519
Renault29985
Merlot29676
Peugeot28262
Aeroflot27837
British Museum27761
Heston Blumenthal27557
Bacardi27496
Christian Dior27143
LVMH26709
Catherine Deneuve26362
Bordeaux wine26329
Barclays26315
Reuters26304
Cointreau25954
Baidu25886
Toshiba25636
Chianti25025
Coca Cola24684
Chivas Regal21905
Hyundai20899
Wall Street Journal20654
Carrefour20178
Michelin20123
Burgundy wine19986
Deutsche Bank19646
LG17576
Le Cordon Bleu17231
Michel Platini17147
Baccarat16598
Courvoisier16048
Financial Times15638
Cognac15444
Veuve Clicquot15149
Tintin14082
NHK13999
Gazprom13272
Tabasco sauce13117
Panasonic12576
Lucky Luke12275
Bernard Arnault12097
Zidane11873
Random House11833
Roquefort11738
Chupa Chups10956
Yannick Noah10797
Barolo10719
Sorbonne10648

 

Pernod Ricard10625
Champagne10293
Penguin Books10063
Nestle8887
Rothschild8757
Maradona8654
Jack Daniel8194
Alain Ducasse8069

 

For information:
Edouard Cointreau, President
Paris Cookbook Fair
www.cookbookfair.com

8. BRANDS - SLOW FOOD TO RICHARD JUHLIN

Slow Food8389
Alain Ducasse8069
CCTV7422
Bocuse d'Or7123
Ajinomoto7025
Le Monde6965
Haier6647
Paul Bocuse6485
AFP6171
Bloomberg6095
Bollinger5857
Sotheby's5733
Le Creuset5390
Citroen5063
Le Figaro4442
Asahi Shimbun3694
Metro Cash Carry3473
Marcus Samuelsson3292
Bernard Loiseau3236
Valrhona3192
Cuisinart3089
Ribera del Duero2968
Dorling Kindersley2644
Pernod 2627
Johnny Halliday2450
Danone2221
Pierre Gagnaire1930
L'Oreal1929
Guy Savoy1832
Harper Collins1797
Remy Martin1764
Rioja1741
Tefal1740
Quino1731
Sassicaia1649
Camembert1625
Freixenet1541
Frankfurt book fair1530
Zagat1456
Krug1395
Pepsi-Cola1395
Jancis Robinson1379
Dom Perignon1377
Fauchon1357
Michael Broadbent1308
Sina1275
Alexander Hermann1120
Barilla1077
Francois Pinault1052
Ferran Adria1014
Vega Sicilia997
Carlo Petrini990
Petrus987
Heinz Ketchup948
Seb942
Michel Rolland931
Geir Skeie889
Guy Martin868
Harumi Kurihara765
Gosset743
Suchard731
Chateau Lafite706
Trish Deseine665
Michel Bras639
Paul Haeberlin615
Taittinger603
Michel Cluizel581
Larousse530
Gaston Acurio528
Ricard486
Laguiole433
Opinel428
Santi Santamaria420
Chef  Wan412
Gallimard410
Kitchen Aid408
Hachette362
Chateau d'Yquem356
Eckart Witzigmann348
Cyril Lignac329
Cognac Frapin315
Marc Veyrat307
Juan Mari Arzak299
Chateau Margaux294
Johann Lafer286
Alfred Biolek276
Martin Berasategui272
Chateau Latour265
Herve This227
Carme Ruscalleda224
Mathias Dhalgren215

 

Staub214
Alain Senderens187
Heinz Winkler168
London book fair166
Laduree148
Richard Juhlin138

 

For information:
Edouard Cointreau, President
Paris Cookbook Fair
www.cookbookfair.com

9. PUBLISHING

Prepared for the Paris Cookbook Fair
Wikipedia - English
Articles traffic statistics - December 2009

You tube1829230
Facebook1238079
Wikipedia941757
Google770221
Julia Child479830
Twitter309867
Microsoft260275
Amazon258888
Oprah Winfrey 171601
The New York Times69348
Michelin Guide 54453
Pulitzer Prize41745
Barnes and Noble21233
Man Booker Prize16154
Oxford University Press 15189
Random House11833
Penguin Books10063
Cambridge University Press8192
Alfred A. Knopf6184
Bertelsmann6118
FNAC5944
Zagat Survey4710
Scholastic Corporation4244
WH Smith3980
Reed Elsevier3430
Bantam Books2988
Macmillan Publishers2977
Taschen2900
Publishers Weekly2896
Prix Goncourt2872
Houghton Mifflin2748
Dorling Kindersley2644
Pearson Education2570
Columbia University Press2247
Bloomsbury Publishing2230
University of California Press2184
Bernard Pivot 2077
Harper Collins1797
New York Review of Books1626
Abrams Books1577
James Beard Foundation Awards1472
Frankfurt Book Fair1530
Crown Publishing Group1233
Bonnier Group1187
BBC Books1062
Phaidon Press1055
Doubleday1025
Arnold Mondadori Editore1005
The Bookseller763
Chronicle Books698
Gourmand World Cookbook Awards630
Sterling Publishing 565
Larousse530
Prix Renaudot509
Ringier487
Hyperion Books457
Planeta DeAgostini443
Gallimard430
Hachette362
William Morrow350
International A.of Culinary Professionals308
Workman Publishing Company302
Book Expo America286
Rizzoli285
John Wiley283
Ebury Press275
The Food Network Awards212
Orion Books210
Buenos Aires International Book Fair 208
Leipzig Book Fair183
Guadalajara International Book Fair179
Rodale174
London Book Fair166
Glenfiddich Food and Drink Awards 159
Conran Octopus153
New Holland Publishing147
Clarkson Potter111
WKSOY101
Abu Dhabi International Book Fair68

 

For information:
Edouard Cointreau, President
Paris Cookbook Fair
www.cookbookfair.com

10. BRANDS AND CHEFS - DRINKS

This is the time of the year for fun lists. This one was prepared for the Paris Cookbook Fair, February 12-15, 2010, it is a list of drinks and chefs from statistics of articles traffic on Wikipedia in English, from December 2009.

Please Read. A Personal Appeal from Wikipedia Founder Jimmy Wales

SOFT DRINKS AND WATER

RED BULL67360
COCA COLA24684
SAN PELLEGRINO 9115
EVIAN 6814
PERRIER 6602
PEPSI COLA 1395

WINE

Wine123726
Sherry48689
PINOT NOIR 41951
CHARDONNAY31592
MERLOT29676
BORDEAUX WINES26329
CHIANTI25035
BURGUNDY WINES19986
SHIRAZ14551
BAROLO10719
RIBERA DEL DUERO2968
RIOJA1741
SASSICAIA1649
VEGA SICILIA997
PETRUS987
CHATEAU LAFITE706
CHATEAU D’YQUEM356
CHATEAU MARGAUX294
CHATEAU LATOUR265
CHATEAU MOUTON-ROTHSCHILD235
CHATEAU CHEVAL BLANC129

CHAMPAGNE AND SPARKLING WINES

VEUVE CLICQUOT15164
CHAMPAGNE10293
BOLLINGER5857
POMMERY1629
FREIXENET1541
KRUG1395
DOM PERIGNON1377
MUMM856
GOSSET743
TAITTINGER603
LAURENT PERRIER196
CODORNIU116
PIPER HEIDSIECK112

COGNAC

HENNESSY38554
COURVOISIER16048
COGNAC15444
CAMUS4674
REMY MARTIN1764
MARTELL1172
FRAPIN315
HINE176
DELAMAIN38

WHISKY - BOURBON

WHISKY114536
WHISKEY26526
CHIVAS REGAL21905
VAT 6911752
GLENFIDDICH10684
LAPHROAIG9288
JACK DANIELS8194
JOHNNY WALKER5760
FAMOUS GROUSE793

VODKA

VODKA129766
SMIRNOFF35151
ABSOLUT2360

GIN

GIN82165
BOMBAY SAPPHIRE10639
GORDON’S GIN2360

LIQUEURS

SOUTHERN COMFORT43017
LIQUEUR32202
DRAMBUIE31936
GRAND MARNIER29764
COINTREAU25954
TIA MARIA13420
BENEDICTINE11320
BAILEYS5507

BEERS

BEER145447
GUINNESS55234
BUDWEISSER8251
SAN MIGUEL2727

CORPORATIONS

BACARDI27496
LVMH26709
DIAGEO18637
PERNOD RICARD10625
FORTUNE BRANDS2874
CONSTELLATION BRANDS 2269

CHEFS AND VIPS

BARAK OBAMA615173
JULIA CHILD479830
GORDON RAMSAY94830
NIGELLA LAWSON80797
ANTHONY BOURDAIN69760
NICOLAS SARKOZY66463
BRIGITTE BARDOT60201
MICHELIN GUIDE54453
JAMIE OLIVER53099
HESTON BLUMENTHAL27557
CATHERINE DENEUVE26362
THOMAS KELLER18624
MARCO PIERRE WHITE18395
LE CORDON BLEU17321
DELIA SMITH16632
EL BULLI16275
OZ CLARKE13020
ZIDANE11873
DANIEL BOULUD11329
SLOW FOOD8329
ALAIN DUCASSE8069
BOCUSE D’OR7123
ROBERT M.PARKER, JR5361
GERARD DEPARDIEU3619
BERNARD LOISEAU3236
PIERRE GAGNAIRE1930
GUY SAVOY1832
JANCIS ROBINSON1379
MICHAEL BROADBENT1308
MICHEL ROLLAND 991

GUIDES

MICHELIN GUIDE54453
ZAGAT1456

 

For information:
Edouard Cointreau, President
Paris Cookbook Fair
www.cookbookfair.com

COMMUNIQUE DE PRESSE - NOVEMBRE 2009 

1ère édition du Paris Cookbook Festival

Paris, capitale culturelle et gourmande, célèbre l’édition culinaire internationale du 12 au 15 février 2010 au CentQuatre. 

Paris Cookbook Festival réunit pour la première fois à Paris plus de 200 éditeurs de livres de cuisine et du vin, venus du monde entier pour présenter leurs ouvrages aux professionnels et au grand public. 

Pendant 4 jours, auteurs, libraires, chefs de cuisine, producteurs de vins et gourmets de tous horizons partageront leurs passions à l’occasion de cet évènement festif, où le plaisir des sens rejoint le goût des mots. 

La « Première » d’un évènement international annuel

Imaginé par Edouard Cointreau, créateur des Gourmand World Cookbook Awards, Paris Cookbook Festival est le nouveau rendezvous de l’édition culinaire. La manifestation convie du 12 au 15 février 2010 les professionnels et le grand public à découvrir les ouvrages concoctés par des éditeurs du monde entier, qui ont fait du livre de cuisine et du vin leur spécialité. Chine, Russie, Inde, Malaisie, Mexique, Brésil, Liban, Maroc, Canada, EtatsUnis… pour cette première édition, plus de 40 nationalités seront présentes. L’occasion de découvrir l’éclectisme et la richesse des productions, les sources d’expressions et les thèmes d’inspiration des différents pays.

Un lieu bouillonnant de rencontres et d’échanges

Paris, capitale connue pour son meltingpot culturel, sa vie intellectuelle et artistique, accueille cette manifestation cosmopolite et gastronomique haute en couleurs. A l’instar de la Ville, Paris Cookbook Festival se veut un lieu d’échanges vifs et pétillants autour de l’édition culinaire, qui connaît un succès croissant en France et à l’étranger. Objectifs : créer des regards croisés sur les tendances du marché, la transmission des saveurs et des savoirs partout dans le monde, apprécier les innovations de ce secteur friand de nouveautés (coffrets, polars, BD…), confronter les univers créatifs et stimuler les discussions sur des sujets d’actualités, parfois polémiques, comme la cuisine moléculaire ou les vins ditsnaturels. 

Au menu : un festin de livres gargantuesque

L’évènement se déroulera au CentQuatre, un vaste espace artistique situé dans le 19è arrondissement, qui invite à dépasser certaines frontières parisiennes. Dans ce lieu impressionnant, plus de 4000 ouvrages seront proposés à la gourmandise des visiteurs. Des animations culturelles ponctueront également la manifestation. Programme des réjouissances : conférences, tablesrondes avec des grands chefs, des journalistes et des personnalités de la gastronomie, rencontres et dédicaces d’auteurs, démonstrations culinaires, dégustations de vins.... Les épicuriens se délecteront ainsi de chaque moment passé au milieu de tous ces livres dont le style régale les yeux, les images mettent l’eau à la bouche, la créativité permanente donne envie de se mettre aux fourneaux ou de prendre la plume à son tour...

Déroulé et cerises sur le gâteau

  • Le jeudi 11 février, la remise des Prix des Gourmand World Cookbook Awards inaugurera le festival. Depuis 15 ans, cette cérémonie glamour, très attendue, prime les meilleurs livres de cuisine et du vin publiés sur la scène internationale, en récompensant notamment de nombreux indépendants.
  • Du vendredi 12 au lundi 15 février, place au festival ! Un rendezvous professionnel autour d’un Centre de droits internationaux et de stands permettant aux agents, éditeurs et écrivains de valoriser leur production, négocier des droits, développer des coéditions et des partenariats.
  • Ouvert au grand public les samedi 13 et dimanche 14 février. En plein SaintValentin, les amoureux de mots et de mets pourront assouvir pleinement leur passion, déclarer leur flamme avec des livres évoquant dîners en tête à têtes, invitations pimentées, recettes croustillantes ou délices d’ailleurs.

 

Les Temps Forts

Côté cuisine 

Des shows culinaires organisés dans deux grandes cuisines aménagées, l’une pour les chefs internationaux, l’autre pour les chefs francophones.
Des conférences sur des questions liées à l’édition culinaire : Comment trouver un éditeur de livre de cuisine ? Quelles seront les tendances de demain ? Comment négocier un contrat et vendre ses droits à l’étranger ?
Des rencontres avec des professionnels autour de leurs métiers : éditeurs et libraires spécialisés dans la cuisine et le vin, stylistes et photographes culinaires.

 

Côté vins

Un «Village des Vins» entièrement consacré aux livres sur le vin et les spiritueux, qui réunira de nombreux éditeurs spécialisés: Hachette, Féret, Wine Appreciation Guild, Mitchell Beazley, Carlo Cambi, Baco Club, Vinothek…
Des rencontres dégustations avec des vignerons-auteurs et les plus grands propriétaires de vignobles.
Un parcours de dégustation, le Pentathlon du Vin, organisé par des sommeliers argentins.
Des tables rondes sur les enjeux géo-politiques qui orchestrent le monde du vin.
Des ateliers sur les tendances de l’édition mondiale du vin.
Un grand bar central avec wine tastings réguliers.

 

Anoter…

China Food Television présentera durant lefestival les 25 programmes produits par Gourmand Television sur les grands vins expliqués aux Chinois. Un film sera également réalisé, mettant en scène les personnalités du vin présentes au Paris Cookbook Festival.

 

Retrouvez l’ensemble du programme sur www.cookbookfair.com

Infos pratiques

Lieu: Le CENTQUATRE - 104 rue d'Aubervilliers / 5 rue Curial - 75019 Paris
Tarifs: entrée 8 € (gratuite pour les -  de 12 ans)
Horaires: tous les jours de 9h30 à 18h30, sauf lundi 17h

Contact presse 

L’ArrièreCuisine
Wally Montay
Tél.: 01 456109 01 / 06 872366 29
Mail: wally.montay@larrierecuisine.fr

Paris Cookbook Fair Beyond all expectations!

January 20, 2010

1.-Gourmand Awards – February 11, 2010 – At Le Cent Quatre Theatre

Completely full + Waiting List

We are working on increasing the number of seats by 100 for the waiting list, by using the very large space of the stage.

The confirmed guests – Not including the waiting list.

France 34.5 %

Rest of Europe 38.2%

Outside Europe 27,3%

Asia 9.4 %

Latin America 8.2%

Canada – USA 6.3%

Africa 3.2 %

Australia .2 %

On July 1, 2009, at the previous Awards event at La Comédie Française, there were 25% from outside Europe. At Le Cent Quatre the decrease in North America andSouthern Europe is more than compensated by the increase in Asia, Latin America and Northern Europe.

-The “Best in the World” winners receive a trophy specially designed by Swarowski for Gourmand.

-The Gourmand Yearbook 2010 will be published on February 11, for the awards event and Paris Cookbook Fair.

2.-Paris Cookbook Fair – February 12-15, 2010 – At Le Cent Quatre.

-Cookbooks Stands Surface – Completely Full

French 55%
Foreign 45%

Nearly all the big French cookbook publishers are present : Marabout, Hachette Pratique, Le Chêne, Larousse, First, Flammarion, Alain Ducasse Publishing, Glénat, Minerva, as well as numerous small ones.

This is very positive and unexpected as some of the big ones and many of the small ones announced months ago they were not going to the traditional Salon du Livre de Paris in 2010, which created a public controversy.

-Paris Cookbook Fair Activities. Full schedule.

All are free for visitors to the fair.

Chefs Demonstrations.

2 Kitchens, equipped by La Cornue and Silestone.

French chefs – 24 shows

International Chefs – 32 shows

-Wine and Spirits official tasting .

40 Tastings, with products from France, Belgium, Denmark, Germany, Italy, Spain, Sweden, Switzerland, South Africa, Argentina, Chile, Mexico, USA, Canada, China. All tastings promote the corresponding books. Other small tastings will take place on the stands of the Wine Books Village.

-Conferences

Two big conference rooms, over 40 conferences, very focused on cookbook and wine book publishing, food television, trends and business.

-The catalogue is published in partnership with Livres-Hebdo, the French book trade weekly.

3.-Visitors and Media

-The remaining questions is the number of visitors. Tickets can be bought at the entrance, at FNAC, or from the Gourmand office in Madrid.

February 13 – 14 – Public – 8 Euros
February 12 and 15 – Professional – 30 Euros
Four Day Pass – 50 Euros

-The media and promotion in Paris.

Around the world and in France over 200 printed publications have already announced the event.

Many more are scheduled, including interviews on television and radio.

300 posters will be displayed in Paris and 100 outside Paris in France, in bookstores, in the best food and wine shops, libraries, and cooking schools. The targets are the public and professionals.

100 posters will be displayed in specialized cookbook retail shops, cooking schools and cookbook libraries around the world. The target is professionals.

Paris Cookbook Fair is on YouTube, Twitter, and has a blog for the french public.


HARUMI KURIHARA, BEST TELEVISION CELEBRITY  CHEF IN THE WORLD IN 2009


Everyday Harumi: Simple japanese food for family and friends

Harumi Kurihara is respected world wide as the First Lady of Japanese Cookery. Her natural elegance and style help television viewersappreciate Japanese food culture. Her experience is unique in bringing Japanese food into the homes of not only Japanese audiences, but through her English language cookery shows, also to Western audiences; explaining in detail how anyone can cook Japanese at home.

This award will be given on Thursday February 11, 2010 at the Gourmand Awards Best in the World event in Paris.

It takes place at Le Cent Quatre, the new Art Centre of the City of Paris the day before the Paris Cookbook Fair opens in the same location.

JAMIE OLIVER’S FRESH ONE WINS THE “GOURMAND AWARD” FOR “BEST FOOD TELEVISION PRODUCER IN THE WORLD”


Jamie Oliver: Best Food Television Producer in the World

In a fast seven years, J amie Oliver has reinvented food programming. His production company Fresh One has become a leader in the sector, with most interesting and positive plans for the future. His inspiring vision for television production takes into account fundamental social and ethical values, as well as the best techniques and format.

Jamie Oliver has managed to bring together top talent: Roy Ackerman, Zoe Collins, J o Ralling and the rest of his team are highly respected in the television sector.

This Award was shared last year by MICO of Japan, producer of food shows for NHK, and by Canal Micro of Spain.
The Award will be given on Thursday February 11, 2010 at the Gourmand
Awards “Best in the World” event, in Paris.

It takes place at le Cent Quatre the new artistic center of the city of Paris the day before the Paris Cookbook Fair opens in the same location.

CHEF WAN BECOMES "DATUK CHEF WAN"

Chef Wan is conferred by the King of Malaysia on February 1 the title “Datuk” at a special ceremony by the Royal Palace. It was televised live for two hours. He received the title for his hard work for 25 years as Culinary Ambassador of Malaysia. His name now is different. Datuk is part of the name, like “Sir” in Great Britain, People will need to address him as Datuk Chef Wan, or just call him Datuk.

Dutuk Chef Wan received last year at La Comédie Française in Paris the Gourmand Award for “Best Celebrity Chef in the World”. He has performed in over 6000 television shows, 12 films, and 3 theatre plays. He will be present at Paris Cookbook Fair , February 12 to 15, 2010.

This year the “Best Celebrity Chef in the World” is Harumi Kurihara, from Japan, who will also be present at Paris Cookbook Fair.

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QUINO PRESENTS HIS DRAWINGS AT THE LE CENTQUATRE

During one of his countless round trips between Buenos Aires and Paris, Quino will present his exhibition at Le Centquatre. Everybody knows him as an hedonist without complacency. At the Paris Cookbook Fair, you will discover his vision of gastronomy. Sometimes tender like his love of a good table and a great wine, sometimes skeptical considering the smiles of a Maître d’Hôtel, and often very critical towards the industrial and commercial drifts of food. At the Opera, in a great restaurant or at the bottom of a shantytown, the characters’ adventures merge for creating a true Odyssey of table, with some heroes and many traitors. The drawings presented at the exhibition are from "La Aventura de Comer", published by Daniel Divinsky at Ediciones de la Flor, in Argentina. On July 1st, at La Comédie-Française, "La Aventura de Comer" received the Gourmand World Cookbook Award for to the best illustrations. The theatre and its public coming from forty seven countries will never forget the ovation for Quino. An unforgettable moment.

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ALBERTO BALI CREATES THE POSTER OF THE PARIS COOKBOOK FAIR

Born in Buenos Aires, Argentina, Alberto Bali lives in Paris since 1976.

Painter, architect, graphic designer, sculptor, decorator, designer...a retrospective of his works could fill a museum. His paintings are tributes to the cities he explores, with an impressive collection on Paris, Buenos Aires, London and Hong Kong, among others.

In Paris, Alain Dutournier and Joël Robuchon have requested his work as a designer, and you can admire the result while dining at Le Carré des Feuillants.

A poster by Bali has always something special. Some years ago, he was chosen as one of the 45 top poster artists in the world to create an image for La Gitane. Two of the most loved Willi’s Wine Bar’s posters are also by Bali.

www.albertobali.com.ar

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CULINARY MASTER-CLASS BY MICHEL TROISGROS AT THE PARIS COOKBOOK FAIR

Michel Troisgros is the owner of La Maison Troisgros, in Roanne. The restaurant has been awarded Three Michelin stars since 1968 and was named the Best French restaurant in the world by Gault Millau.
On Friday 12, at 10 a.m., Michel Troisgros will prepare a recipe from his new book at the Paris Cookbook Fair. L’Italie de Michel Troisgros, published by Glénat, presents his vision of Italian cuisine. A unique moment with one of the greatest chefs in the world!

GOURMAND WINNERS PROVE THEIR IMAGINATION

TAKE A WALK AT THE PARIS COOKBOOK FAIR

L'ART DE GUY MARTIN JOINS THE HALL OF FAME


Guy Martin

Contents soon...

PARIS COOKBOOK FAIR FROM ABOVE


The Paris Cookbook Fair, preparing to open its doors

PHAIDON NAMED BEST PUBLISHER OF THE YEAR

Contents soon...


Richard Schlagman receiving his Gourmand Award as best publisher of the year

 

 

QUINO IN PARIS





 

 

RUSTIE LEE IS BACK


Rustie Lee at the International Show Kitchen

The power of cookbooks nowadays can help a star to come back to the front of the stage. Nobody will forget the cooking demonstration by Rustie Lee at the International Show Kitchen of the Paris Cookbook Fair. The great lady of Caribbean cuisine impressed all the publishers, journalists and cooks with her talent and charisma.


Rustie Lee latest book

 

 

THE BEST COCKTAILS BOOK OF THE YEAR


The Best Cocktails Book of the Year

Best in the World
Vintage Cocktails - Brian Van Flandern (Assouline)
With his deep knowledge of spirits and their culture, Brian Van Flandern is one of the top mixologists in the world. In this book, he presents some classical cocktails in a definitive version. Publisher Assouline has designed a gem.
World reknowned mixologist Brian Van Flandern was professional bartender in New York City for over 18 years. In 2004 he opened Chef Thomas Keller’s Michelin three star (NY TIMES four star) restaurant  PER SE as the head mixologist. Applying Chef Keller’s philosophy of flavor profiling to cocktails Brian Van Flandern created dozens of well-balanced food friendly cocktails.

UNFORGETTABLE GOURMAND AWARDS 2010

The pictures of the Gourmand Awards Ceremony and the cocktail are on http://www.tiborfoto.com


Unforgettable Gourmand Awards 2010

A DREAM COME TRUE!!

Press Release, February 18, 2010

The trade in foreign rights for food and wine books was equal or better at Paris Cookbook Fair than at the latest Frankfurt Book Fair or London Book Fair. In spite of very bad weather, it was a success, because of Paris, the beautiful Le Cent Quatre venue, a professional organization, many foreign visitors and exhibitors, and the style of the “Gourmand Family”.

The Exhibitors
One exhibitor said he did better business February 12-15, 2010 at Paris Cookbook Fair than at Frankfurt and London Book Fairs combined. The trade in foreign rights was beyond expectations, including unexpected combinations such as Colombia selling to Korea, or first time self published books entering in serious negotiations with Hachette or Phaidon.
The trade was balanced between buyers and sellers, with an unexpectedly high numbers of buyers of foreign rights. The cookbook market is very healthy.

The Visitors
Paris proved once again it is a magnet for food and wine visitors.
In total, there were 3123 trade visitors, a large number for a sector which is a small section of the book business. Each visitor was counted only once, even if they repeated on various days. They were two thirds foreigners, and one third french. This shows there was a real need to bring together at the Paris Cookbook Fair  the international market for food and wine books.
Most of the visitors were publishers and authors. There were more booksellers than expected for this first event, from France, Europe,  and from as far as Canada (Vancouver, Quebec) or Australia. Several big international  distributors and printers were very happy that did come.
The level of serious business felt more like a third year than a first year!

The Weather
The February date was chosen to be the first book event after the end of the year, after the big sales for cookbooks and wine books. Projects started at Paris Cookbook Fair can be ready for the end of the year.

However, this has been a cold winter, with snow storms in North America and Europe the two days before the Paris Cookbook Fair.
The weather was colder than expected in Paris and within Le Cent Quatre building. This kept many Parisians at home, and we had less visitors from the general public than planned.
We might move the dates a few weeks later next year!

The Future
We already have most exhibitors confirming they will come back next year, some wanting to increase substantially the surface of their stands.
We still stay at Le Cent Quatre, the most beautiful place for exhibitors in Paris when there is sun. As one foreign visitor said “it is a very special building, with a soul”.
The layout will stay basically the same, with a few improvements, learning from this year’s experience. The conferences will be in smaller rooms. We will keep two show kitchens, one international, the other french. We will increase wine tastings, which were very successful.
Our daily Gourmand Magazine will be increased in pages, and  probably translated from English to other languages.

Summary
A success beyond expectations for nearly all participants, in spite of the weather.
It was great for business.
It was a happy and elegant event, in which all can be proud of having participated.


The fair before the opening

 

For more information, videos and photos:
www.cookbookfair.com
icr@virtualsw.es
www.gourmand-magazine.com
www.pariscookbookfestival.typepad.com (in French)
tibor@pixtravel.net
www.tiborfoto.com

 

 

UN SALON QUI AGITE LE MONDE DE L'ÉDITION

PARIS COOKBOOK FESTIVAL

Pourquoi ce salon agite-t-il le monde de l’édition?


Before the Opening: Paris Cookbook Festival avant louverture

Désormais, Paris est au livre de cuisine ce que Francfort est à l’édition: le centre mondial des droits internationaux. Ainsi, la quantité de traductions négociées au Cookbook Festival a dépassé toutes les prévisions, et les résultats commenceront à paraître en librairie dès Noël 2010.

 


Rustie Lee, grande dame de la cuisine jamaïcaine

L’ouverture sur l’international

La bonne santé du livre de cuisine fait l’objet d’articles dans le monde entier. Pourtant, certains pays ont tendance à se renfermer sur leur propre production, parfois par manque d’intérêt pour l’étranger, parfois par absence de contacts, parfois par surcharge de travail chez les éditeurs.
Les principaux acteurs du secteur ont rencontré sur ce salon leurs homologues étrangers, avec notamment une intense activité des Chinois, des Italiens, des Russes, des Allemands et des Coréens. L’année prochaine, la présence américaine et britannique sera renforcée.

 

 

Le dynamisme des grands éditeurs

Pendant que certains arrivaient à des accords inattendus en termes de coopération éditoriale, d’autres réservaient une surface trois fois supérieure pour l’année prochaine, un très grand éditeur anglais posait son regard sur chaque ouvrage exposé au centre de droits et la directrice d’une grande maison allemande assistait à une démonstration culinaire de son futur auteur.

 

 

Reconnaissance et distribution des indépendants

Alors que leur créativité mériterait une meilleure exposition, les indépendants sont trop souvent relégués derrière les grands groupes. Les distributeurs ont d’ailleurs compris le pouvoir des indépendants dans le secteur du livre de cuisine. Certains éditeurs ont, après le salon, le choix entre plusieurs propositions de distributeurs.

 

 

Honneur à l’auto-édition

Ces dernières années ont vu fleurir une quantité remarquable de très bons ouvrages auto-édités. En dehors du budget, l’auteur n’a aucune contrainte pour la réalisation de son livre. Par contre, la visibilité et la distribution restent marginales, selon les efforts de l’auteur.
Au Cookbook Festival, les ouvrages auto-édités ont le même statut et la même vitrine que les autres: citons par exemple ce responsable du magasin Louis Vuitton sur les Champs-Élysées quittant le salon avec trois caisses d’un livre écrit et publié par une mère et sa fille.

 

 

Le numérique?

Si les pionniers du livre de cuisine numérique des États-Unis et d’Angleterre étaient présents, c’est dans les livres sur le vin qu’une surprise conceptuelle est apparue. Un des plus grands spécialistes mondiaux sur le vin français a présenté la version digitale de son ouvrage de référence, en assumant volontiers les possibles piratages. “Laissez les jeunes partager mon livre, ils feront mon marketing” suggère-t-il en riant.

 

 

La place de l’auteur

De nos jours, l’auteur est assez peu reconnu. En dehors des grands chefs et des personnalités médiatiques, les plumes restent souvent anonymes et reçoivent un traîtement indigne de leur travail. Il faut inverser cette tendance qui ferait des auteurs les redevables de leurs éditeurs.

 

 


Guy Martin et son éditeur japonais Yoshihiro Saito

Un réseau convivial, polyglotte et hédoniste

La clef du succès de ce salon est la mise en relation des éditeurs entre eux. Depuis des années, l’équipe de Gourmand International est habituée à présenter les Japonais aux Argentins, les Français aux Anglais, les chefs aux éditeurs, les photographes aux journalistes, etc. Parvenir à créer cette convivialité demande une grande curiosité et un appétit certain pour les différentes cultures.

En 2011, chacun pourra prendre part à cette convivialité, et en tirer ses propres bénéfices.